The move to establish another campus – the school already has a presence in China’s economic and political capitals – Shanghai and Beijing – as well as operations in Shenzhen in the south of China and Accra in Ghana – is part of the school’s internationalization strategy.

Students and alumni from CEIBS’ range of programmes will be hosted by the institute while on study tours to Europe. The institute will also be a source of training for employees of CEIBS alumni companies and business units in Europe, as well as European companies doing business in China.