The report found that nearly two-thirds of the 43 global CEOs talk about focusing on a strong, enduring and ethical culture to nurture and empower employees –­ so they can take the organisation further than the CEO can imagine. One new tactic by CEOs is to empower and govern groups: 86 per cent of CEOs prefer to experiment with small, focused teams. The figures are highest in the US (92 per cent) and in newer companies (95 per cent).

The research found that leaders are motivating people through a shared social purpose – 81 per cent of CEOs mentioned this. And since individual employees increasingly have their own purposes and resist corporate conformity, leaders are starting to find ways to mould their companies around individual employees’ purposes: 42 per cent of CEOs cite this as an emerging trend, with Europe (62 per cent) in the lead.

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