his means, find out what each individual business school that you’re applying to is looking for in a candidate and make your essay a good fit. Don’t write the same essay for each school, but rather individualise it to each school. Being more specific than generic is important without disregarding the question the business school asked you to answer in your essay. To get the admission officers interested in you, it always helps to tell a good story in your own unique voice without exaggerating achievements or too strong opinions and humour. As with the whole application, check meticulously for typos and work to an almost exact word count to what is asked from you.

Apart from these success factors it is surprising that there is another lesser known factor that seems to influence the grade you might be rewarded and this is the time when you hand it in. According to a study from the University of Warwick in the UK late submissions are generally reflected in lower grades. The study looked at 777 undergraduate marketing students over a five-year period. Results of submission time were separated in 18 time categories from “up to the last 24 hours” down to “the last minute”. The data showed that putting essays too long off had an impact on the grades they received. In general the study found that the more people procrastinated the worse were their results.

The trend also works in reverse: Early submitters fared best whilst grades deteriorated over time. Those who waited until the very last minute received a lower grade. The reason behind this could be that procrastination is viewed amongst others as laziness, fear of failure or bad organisation.

For full article go to:
The Economist