Women favour marketing and communication programmes at business schools

Women chose specialised master’s degree programmes at business school rather than a traditional full-time MBA, according to a recent report by the Graduate Management Admission Council. Most popular are degrees in marketing and communications.

In 2015, 60 per cent of these programmes saw an increase in applications from women.
A U.S. News article cited experts as saying that marketing programmes were especially enticing options for women eager to hone their business skills because they would be surrounded by role models and peers who shared their interests.

"I think it's an industry that has a lot of women working in it, which I think, feels comfortable," said Wendy A. Boland, an associate professor of marketing and associate dean of graduate programmes in the Kogod School of Business at American University. "I think it's an industry where women can be very successful and there are many that are." According to the U.S. Bureau of Labor Statistics, in 2013, 43.1 per cent of marketing and sales managers were women in the United States.

Compared to the high number of women being interested in the specialised marketing and communications programmes at business school, only 37 per cent of applicants for full-time, two-year MBA programmes were women in 2014 and 39 per cent in 2013.

Barbara Barkhausen

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